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Inspired by the brand’s London origins the new Royal Doulton embraces the urban culture & eclectic style of the City. Our collections encourage self-expression and are designed to give consumers everything they need to create a relaxed & sociable home. Royal Doulton’s brand mission is to create good quality, affordable products that add enjoyment to everyday life. More and more demand is for more than just tableware – as a result the Royal Doulton offer now includes gifting options and interior decoration pieces. Essentially our aim is to create great contemporary design – a clean look with that something extra to really stand out from the crowd. Our products are targeted at young, design conscious consumers shopping in middle and upper-middle market retailers.